Optometrist Website Packages to Grow Your Practice
Get a professional website designed specifically for optometrists. Choose one of the modern templates and establish a strong online presence that attracts new patients.
A partner, not a vendor
Comprehensive Website Packages for Optometrists
A professional web development company typically charges between $4,000 to $10,000 to design and build a website for an optometry practice. Such costs can create financial strain, limiting your marketing opportunities and online visibility.
Instead, choose one of our Optometrist Website Packages and start with a free starter website. We’ve designed these plans specifically to address the common challenges optometrists face online—from patient-focused design and service pages to SEO optimization and engaging, trust-building content.
With our comprehensive website packages, we handle all the technical details so you can stay focused on what you do best—providing exceptional eye care to your patients.
- Affordable pricing structures
- Simplified content management
- Local SEO optimization
- Scalable website structures
- Performance testing and enhancements
- Ongoing support and updates
Benefits
How Our Optometrist Website Management Can Help Grow Your Practice Revenue
All-Inclusive Website Development Solutions for Optometrists
A professional website is essential for any modern optometry practice. However, even the most user-friendly website builder can take hours to customize before you can launch a site that truly represents your practice.
At Redefine Web, we offer all-inclusive website solutions for optometrists, covering everything from custom design and development to SEO and digital marketing.
We work closely with you to understand your practice, your patients, and your goals. Our comprehensive approach helps your optometry clinic stand out, attract more patients, and compete effectively with larger eye care chains.
Transform Your Online Presence with Our Experienced Web Designers
As an optometrist, you understand the importance of clear vision — and that applies to your online presence, too. Many eye care professionals struggle to find an affordable website solution tailored to their practice. Too often, the available options come with hidden fees or higher renewal costs after the initial contract term.
Instead of spending hours comparing website builders, work with our experienced web designers who specialize in websites for optometrists. We’ll create a professional, modern site that reflects your practice, builds trust with your patients, and helps you attract new clients searching for eye care services.
Best of all, we build every optometry website with future growth in mind. Whether you want to add online appointment booking, patient forms, or new service pages, we’ll make it easy to expand whenever you’re ready.
Select Your Website
Pick Your New Optometrist Website
We can always add new features and functionalities to existing designs. Once you’ve selected a layout, let us know so we can create something that perfectly fits your optometry practice — from patient appointment booking to showcasing your eye care services.
Pricing
Flexible & Transparent Optometrist Website Packages
Choose one of our flexible pricing plans, or contact us today to get started! Let us handle your website so you can focus on what truly matters: providing exceptional eye care and growing your practice.
STARTER
Per Month
ESSENTIAL
Basic Plan
GROWTH
Core Plan
BUSINESS
Advanced Option
BUSINESS+
Customized Solutions
STARTER
Free Plan
ESSENTIAL
Basic Plan
GROWTH
Core Plan
BUSINESS
Advanced Option
BUSINESS+
Customized Solutions
Website Design And Update Plans
Feature | Starter | Essential | Growth | Business | Business+ |
|---|---|---|---|---|---|
Design/Retainer Hours | 3 Hours (One-time) | 3 Hours/mo | 5 Hours/mo | 10 Hours/mo | As Needed |
Security Patches | ✓ | ✓ | ✓ | ✓ | ✓ |
Full-site backup | Weekly | Weekly | Daily | Daily | Daily |
Security Scan | Monthly | Weekly | Daily | Daily | Daily |
Server Migration | ✓ | ✓ | ✓ | ✓ | ✓ |
Copywriting | ✓ | ✓ | ✓ | ✓ | |
Keyword Research | ✓ | ✓ | ✓ | ✓ | |
Blog Posts | 1 | 2 | 5 | As Needed | |
Text Updates | ✓ | ✓ | ✓ | ✓ | |
On-page SEO | ✓ | ✓ | ✓ | ✓ | |
Photos Update | ✓ | ✓ | ✓ | ✓ | |
Off-page SEO | ✓ | ✓ |
Caching And Loading Speed Features
Feature | Starter | Essential | Growth | Business | Business+ |
|---|---|---|---|---|---|
Server Side Caching | ✓ | ✓ | ✓ | ✓ | ✓ |
HTTP Protocol | ✓ | ✓ | ✓ | ✓ | ✓ |
OpCache | ✓ | ✓ | ✓ | ✓ | ✓ |
Mod_Expires | ✓ | ✓ | ✓ | ✓ | ✓ |
Browser Cache | ✓ | ✓ | ✓ | ✓ | ✓ |
Brotli Compression | ✓ | ✓ | ✓ | ✓ | ✓ |
CDN | 6 POPs | 82 POPs | 82 POPs | 82 POPs | 82 POPs |
Email Features
Feature | Starter | Essential | Growth | Business | Business+ |
|---|---|---|---|---|---|
Email Forwarders | ✓ | ✓ | ✓ | ✓ | ✓ |
Catch-all Emails | ✓ | ✓ | ✓ | ✓ | ✓ |
Email Aliases | ✓ | ✓ | ✓ | ✓ | ✓ |
IMAP/POP3/SMTP | ✓ | ✓ | ✓ | ✓ | ✓ |
Autoresponders | ✓ | ✓ | ✓ | ✓ | ✓ |
Filters | ✓ | ✓ | ✓ | ✓ | ✓ |
MX/SPF/DKIM Records | ✓ | ✓ | ✓ | ✓ | ✓ |
Email Virus Scanner | ✓ | ✓ | ✓ | ✓ | ✓ |
Security Features
Feature | Starter | Essential | Growth | Business | Business+ |
|---|---|---|---|---|---|
Network Firewall | ✓ | ✓ | ✓ | ✓ | ✓ |
Web Application Firewall (WAF) | ✓ | ✓ | ✓ | ✓ | ✓ |
Hardened PHP | ✓ | ✓ | ✓ | ✓ | ✓ |
Brute-Force Protection | ✓ | ✓ | ✓ | ✓ | ✓ |
Malware Protection | ✓ | ✓ | ✓ | ✓ | ✓ |
Malware Scanning | ✓ | ✓ | ✓ | ✓ | ✓ |
Live Server Monitoring | ✓ | ✓ | ✓ | ✓ | ✓ |
DDoS Protection | ✓ | ✓ | ✓ | ✓ | ✓ |
Remote Backups | Weekly | Weekly | Daily | Daily | Daily |
what you get
What Can You Expect from Our Website Packages for Optometrists
As a full-service digital marketing agency, we understand how important a strong online presence is for optometrists and eye care clinics. Your website is often the first interaction patients have with your practice—it should feel professional, trustworthy, and patient-focused.
Getting started with your new website shouldn’t be complicated. Choose from our professionally designed templates created specifically for optometrists and vision care professionals, and launch your site without any hidden fees, backed by enterprise-grade web hosting.
If you’re on one of our paid plans, here’s what you can expect from our optometry web design packages:
Conversion-Focused Design for Optometrists
As an optometrist, your website should do more than just look professional — it should bring new patients through your door. Our conversion-focused designs are built with the patient journey in mind, guiding visitors from curiosity to booking an appointment quickly and seamlessly.
We craft clear, compelling calls-to-action (CTAs) that encourage visitors to schedule an eye exam, book a consultation, or contact your clinic directly. Before we begin designing, we take the time to understand your target audience — from busy professionals needing new glasses to families scheduling routine checkups — and align your website’s content and visuals with their needs.
Every optometry website we create is fully responsive, ensuring a smooth experience on desktop, tablet, and mobile. With an intuitive user experience and patient-centered design, your website not only reflects your clinic’s professionalism but also drives more appointments and long-term patient relationships.
Customized Solutions
As an optometrist, your website should do more than just look professional — it should bring new patients through your door. Our conversion-focused designs are built with the patient journey in mind, guiding visitors from curiosity to booking an appointment quickly and seamlessly.
We craft clear, compelling calls-to-action (CTAs) that encourage visitors to schedule an eye exam, book a consultation, or contact your clinic directly. Before we begin designing, we take the time to understand your target audience — from busy professionals needing new glasses to families scheduling routine checkups — and align your website’s content and visuals with their needs.
Every optometry website we create is fully responsive, ensuring a smooth experience on desktop, tablet, and mobile. With an intuitive user experience and patient-centered design, your website not only reflects your clinic’s professionalism but also drives more appointments and long-term patient relationships.
Website Copywriting for Optometrists
Your website copy plays a crucial role in building trust and connection with your patients. We’ve designed our optometry website packages to give your practice the flexibility it needs to stand out online.
With our copywriting add-on, you’ll receive SEO-optimized content written specifically for optometrists. We ensure every word on your site reflects your clinic’s professional expertise and compassionate approach to patient care.
Our copywriting services align your website content with your practice goals—whether it’s attracting new patients, promoting specialized eye care services, or encouraging appointment bookings. The content is written to speak directly to your patients’ concerns and motivate them to take action.
We also perform in-depth keyword research focused on optometry and vision care. By incorporating targeted, long-tail keywords, we help your website appear higher in search results, driving more local patients to your practice.
Search Engine Optimization
SEO is essential for optometrists looking to attract more patients online and strengthen their local presence. We implement proven SEO strategies when creating your optometry website to help you appear in front of people searching for eye care services in your area.
As part of our copywriting services, we craft compelling content that addresses your patients’ most common questions and eye care needs—helping you build trust and showcase your expertise. Then, we apply comprehensive on-page and technical SEO best practices to ensure your website is fully optimized for search engines and user experience.
Search engine optimization is an ongoing process. If your practice relies on organic traffic to bring in new patients, we recommend our optional add-on service for continuous SEO management.
With this add-on, we monitor your website’s search performance, track keyword rankings, and fine-tune our strategies to keep your practice visible and competitive in local search results.
Pay Per Click (PPC) Management for Optometrists
If your optometry practice’s website is new or you’re looking to increase patient bookings quickly, our Pay Per Click (PPC) management services are the perfect solution. Our tailored PPC campaigns for optometrists deliver an average of 320% ROAS (return on ad spend), helping you attract more patients and appointments efficiently.
Since it can take time for your website to rank organically on search engines, we recommend leveraging PPC advertising to instantly drive local traffic, promote your eye care services, and increase new patient inquiries.
Because we develop your website copy and campaigns from the ground up, we already understand your target audience—patients looking for eye exams, prescription glasses, contact lenses, or specialist vision care—and how to connect with them effectively.
Experience measurable growth and an excellent return on your marketing investment with our PPC management services tailored for optometrists.
Ongoing Maintenance
Over half of internet users expect a website to load in under 2 seconds. However, regular web hosts often oversell their servers, causing frustrating performance drops for visitors. We’ve built our hosting platform to solve exactly that.
Our Optometrist website packages include ongoing maintenance to keep your practice’s site secure, functional, and always up to date.
With deep integration between LiteSpeed Enterprise Server and Quic.Cloud, your website will perform significantly better than with traditional hosting providers.
Our comprehensive maintenance services ensure your optometry website runs smoothly—helping you attract new patients, improve appointment bookings, and strengthen your online reputation.
What Makes Us Different
Why We Are the Best Website Developers for Optometrists
Extensive Experience
Our experienced team of web developers has built over 300 websites, including many for healthcare and eye care professionals. We create optometry websites designed to engage patients, highlight your services, and generate more appointment bookings.
Effective Communication
We keep you informed at every stage of development with regular updates and feedback sessions. This ensures your new optometry website accurately reflects your practice’s values, style, and patient care approach.
Customized Solution
We tailor every optometry website to your brand—whether you focus on family eye care, specialty lenses, or advanced vision treatments. Your site will capture your unique identity and communicate trust and professionalism to prospective patients.
Transparent Pricing
You’ll receive clear, upfront pricing for all our services, so you can plan your marketing budget without worrying about hidden fees. Our transparent approach helps you invest confidently in your digital growth.
Results-Driven Approach
Our conversion-focused optometry websites are crafted to attract new patients while maintaining excellent SEO and a smooth user experience. With our strategy, you’ll stand out locally and increase appointment requests from both existing and new patients.
Client Satisfaction
We provide a full-service experience to ensure your complete satisfaction. Your feedback is central to our process, allowing us to refine every detail so your optometry website perfectly represents your vision and goals.
Ready to Take Your Online Presence to the Next Level?
- Scalable Solutions
- Results-Driven Services
- Free Marketing Strategy
How Our Optometrist Website Packages Compare Against Others
FEATURES | OTHER SERVICE PROVIDERS | DIY (EXPERIENCED DEVELOPER) | REDEFINEWEB – ESSENTIAL |
|---|---|---|---|
Web Hosting | $240-360/yr | $240-360/yr | |
Security
| $200-240/yr | $200-240/yr | |
Copywriting
| $2,000-3,500 | 10-12 hours | |
Plugins
| $100-200/yr | $59-150/yr | |
On-page SEO
| $1,000-1,500 | 8-12 hours | |
Web Development
| $1,500-2,500 | 12-20 hours | |
Website Maintenance
| $1,200-1,800/yr | 12-15 hours | |
Total
| $4,500 – 7,500 & $1,740-2,600/yr | $439-750/yr + 42-59 hours | $1,799.88/yr |
- Disclaimers:
- 1. Web hosting price for competitor reflects the cost for hosting with similar specifications and bandwidth allocation.
- 2. The security plan reflects a similar enterprise-grade security plan for a managed website.
- 3. Copywriting includes the industry standard pricing for texts required for an SEO-optimized website for a selected template.
- Costs of typical yearly subscription needed to run a successful website.
- 6. On-page SEO pricing encompasses the industry's average cost for keyword research and on-page optimization.
- 7. Website design costs align with industry-standard pricing for sites with similar designs.
- 8. Website development costs correspond to the industry's standard pricing for similarly designed sites.
- 9. Website maintenance costs are in line with industry-standard pricing.
Creating Success Stories
Looking For a Small Business Web Design Agency That Drives Results? Learn How We Have Helped Others Grow
Ready to Take Your Online Presence to the Next Level?
- Scalable Solutions
- Results-Driven Services
- Free Marketing Strategy
The proof is in the numbers
Why Web Design for Local Businesses Is the Key to Growth
94%
of the users form their opinion on your business based on website.
88%
of users will never return to a website after a poor user experience.
75%
of the visitors determine a website’s credibility based on design.
FAQ
Frequently Asked Questions About Our Optometrist Website Packages
Find answers to the most commonly asked questions about our web design services for small businesses. Can’t seem to find what you’re looking for? Contact us today with any questions you might have, and we’ll get back to you shortly!
Optometrists often face the challenge of growing their practice while managing patient care, equipment costs, and staff expenses — leaving limited resources for building a strong online presence. Many turn to free website builders, but those tools often fail to deliver a professional, high-performing site suited to medical practices. Hosting companies also tend to increase their costs significantly after the initial term.
We wanted to change that. That’s why we offer a completely free website plan for optometrists — with no hidden fees or unexpected renewals.
By removing the financial barrier to a professional website, we help optometrists focus on what matters most: caring for patients. We recommend using add-ons such as SEO and Google Ads campaigns to attract new patients and grow your practice. Our marketing services integrate seamlessly with your website, maximizing your return on investment.
We believe that when we help your practice grow, you’ll naturally consider upgrading to a paid plan. That’s why every free optometrist website enjoys the same speed and reliability as our paid plans.
Unlike traditional hosting services, we don’t impose hard limits on your server resources (aside from a soft traffic limit). Your site remains fast and responsive, regardless of how many patients visit simultaneously.
We’ve implemented a soft traffic limit to ensure our hosting environment stays fast and reliable for every client. The free traffic allocation comfortably fits the needs of a typical optometry practice website, especially those just building their online visibility.
If your website grows and exceeds this traffic limit — congratulations! That means your digital presence is thriving, and your patient base is growing. Instead of restricting your service, we’ll reach out to discuss upgrading your plan to meet your new traffic demands.
The traffic limit isn’t a cap — it’s a growth milestone. When it’s time to expand, we’ll help you scale seamlessly. Paid plans unlock additional resources and marketing tools designed to bring even more patients to your practice.
Our free plan gives optometrists a professional foundation for an effective online presence. You can choose from more than 500 templates, including designs tailored for eye care clinics. Within four design hours, our team will customize the layout, colors, and style to match your branding and showcase your practice’s services.
Your plan also includes five professional email accounts — perfect for managing patient inquiries, scheduling, and internal communications. We handle automatic offsite backups, so your website data remains safe and recoverable.
If you prefer not to write your content, our copywriting add-on provides SEO-optimized text specifically for optometrists. We conduct keyword research focusing on relevant search phrases like “eye exams near me” or “contact lens fitting,” ensuring your website attracts local patients and ranks higher on Google.
The free plan includes five domain-based email accounts, giving your practice a polished, professional image. Instead of generic emails, you’ll have addresses like info@yourclinic.com or appointments@yourclinic.com.
These dedicated inboxes help streamline communication — separating general inquiries, appointment scheduling, and patient support for smoother daily operations.
Our design hours allow our team to tailor your website to your clinic’s identity. The free plan includes four design hours, which are dedicated to personalizing your chosen design so it aligns with your branding and messaging.
We collaborate with you to ensure the layout, imagery, and color palette reflect your clinic’s professionalism and patient-friendly atmosphere.
Paid plans include recurring monthly design hours, useful for ongoing edits like adding new services, updating promotions, or showcasing staff members.
During your four design hours, our web design team will focus on key visual elements that make your optometry website stand out — adjusting colors, fonts, and layouts to reflect your brand and patient demographic.
We make sure your site is not only visually appealing but also optimized for usability and performance, helping patients easily find your services, contact information, and appointment booking options.
If your clinic needs additional design work beyond the included hours — such as expanded pages for specialty services or advanced features like patient portals — you can purchase additional design time at any point.
Yes. You can opt for a buyout package if you want complete ownership and control of your optometry website. We’ll provide all files and setup instructions, allowing you to host the site wherever you like.
This option is perfect for eye care professionals who want flexibility and long-term independence while still starting with a high-quality foundation.
Standard delivery for our free optometrist websites is within 30 days. This allows us to design, optimize, and launch your site promptly while accommodating high demand.
Custom or premium plans may take longer, depending on additional design and feature requirements. We’ll always provide a clear timeline before starting your project.
Absolutely! You can customize your website package based on your optometry practice’s needs.
While the free plan gives you a solid start, you can easily add features like SEO content writing, online booking integration, or pay-per-click marketing.
If you’d like us to handle keyword optimization, our copywriting and PPC services can help you attract more local patients actively searching for eye care services online.
We guarantee 99.9% uptime, ensuring your patients can access your website and book appointments at any time.
Our hosting infrastructure is monitored around the clock, with included security measures that most providers charge extra for. Whether you’re on the free or paid plan, your website benefits from the same reliability, speed, and protection.
Heat mapping tracks how visitors interact with your website — such as where they click, scroll, or spend the most time reading.
For optometrists, this tool helps identify what patients are most interested in — whether that’s your services, insurance information, or appointment booking form.
Using heat map data, we can improve your site’s layout to make important elements like “Book an Appointment” buttons or service details more prominent — leading to more patient inquiries and conversions.
UX (User Experience) analysis reviews how visitors navigate your optometry website to ensure it’s intuitive, accessible, and patient-friendly.
We test ease of navigation, mobile responsiveness, and accessibility to ensure every visitor — regardless of device or ability — can find what they need quickly.
Because a seamless user experience directly impacts both Google rankings and conversion rates, we continuously refine your website using analytics and real user feedback.
Slow websites frustrate visitors — especially patients looking for quick information. Our performance optimization service ensures your optometrist website loads fast and runs smoothly.
We minimize code bloat, compress images, and monitor your site’s performance to maintain speed and reliability. A faster site means a better user experience and higher search rankings, ultimately leading to more bookings for your clinic.
We prioritize clear and consistent communication throughout the project. You’ll have access to our project management platform, where you can track progress and share feedback in real time.
Depending on your plan, you may also be assigned a dedicated manager who will keep you informed and assist with any questions.
If you choose our marketing add-ons, you’ll also have bi-weekly meetings to review your campaigns, track results, and adjust strategies.
Yes. For the free plan, optometrists must provide website content and images. However, you can choose our copywriting add-on, where our team creates patient-focused, SEO-optimized content tailored to your practice’s tone and services.
We handle keyword research specific to the eye care field, ensuring your site ranks for valuable terms like “eye exam near me” or “optometrist in [your city]”.
Our free Google Ads audit is designed for optometrists who want to improve their advertising performance and attract more local patients.
After granting us read-only access to your account (ads@jupiter.dev.redefineweb.com), our specialists will review your campaigns — analyzing structure, keyword choices, ad copy, and bidding strategy.
You’ll receive a detailed report with actionable insights to make your campaigns more efficient and patient-focused, helping you get the most out of your marketing budget.
We’ve designed our free plan specifically for optometrists who want to build a strong digital presence without the upfront cost. With this plan, you’ll receive complimentary hosting for up to 2,000 monthly visits, ensuring patients can easily find and access your clinic’s website.
You’ll be able to choose from over 500 optometrist website templates designed for practices like yours—whether you’re a solo practitioner or part of a larger eye care clinic. Once you submit your application, we’ll review it and send you a confirmation email regarding your approval status.
During the application process, you can also choose to include our copywriting add-on, which provides SEO-optimized content tailored for optometry practices. This includes keyword research for high-impact terms such as “eye exams near me” and “contact lens fitting,” helping your website attract more local patients.
When your site is complete, you’ll receive a welcome email with access to your client area account.
And unlike traditional hosting companies, we don’t suspend your account if your site exceeds its traffic limit. Instead, we’ll contact you to discuss possible upgrades or alternative solutions based on your growing patient traffic and practice needs.
Absolutely! Every optometry practice has unique goals, services, and patient bases. We can create a custom website plan aligned with your needs—whether you’re looking for additional design hours, appointment booking functionality, or expanded hosting capacity for high patient volume.
Our mission is to help your practice grow sustainably, offering scalable solutions that evolve as you do.
If you’d like to explore additional services such as local SEO, paid ads, or marketing automation, just let us know—we’ll tailor your plan accordingly. With us, you’re not just building a website; you’re building an online foundation for long-term patient growth.
For security and performance reasons, we’ve disabled direct theme and plugin file editing. However, you can easily edit your site content, add patient information, update services, or optimize pages for on-site SEO anytime.
Yes — website performance is critical for patient trust and experience. Regardless of your plan, you can expect a fast-loading, mobile-responsive, and secure website designed to help your optometry clinic make a strong first impression.
All of our optometrist web packages share the same performance foundation, so your site will be optimized for reliability and usability from day one. As your traffic increases, we’ll work with you to maintain top performance and uptime.
Your success means more patients are finding you, and that’s a great thing! Our free plan includes a soft limit of 2,000 monthly visits, which is an indicator of healthy digital growth.
If your site exceeds that threshold, we’ll reach out to discuss upgrading to a higher plan that offers more bandwidth and features. Moving to a paid plan will unlock additional resources to keep your site running smoothly as your patient traffic grows.
No. We do not throttle any resources. We believe every optometrist deserves reliable performance, even with a free plan.
To maintain quality service, there’s a soft cap of 2,000 visits per month. If your online visibility increases and you need more capacity, we’ll help you upgrade effortlessly.
We aim to launch your optometry website within 30 days after receiving your content and branding details.
This timeline includes up to four hours of design customization to ensure your website reflects your clinic’s identity, patient care philosophy, and unique value.
If your content (e.g., images, doctor bios, and service descriptions) is prepared in advance, we can accelerate delivery time. Our team works efficiently to ensure your website is launched quickly—without compromising performance or quality.
If you’re using the free plan, exporting isn’t an option.
If you’ve been a paid customer for over a year, you can export your optometry website anytime. Annual-plan clients can request exports immediately after launch, and we’ll continue to manage the website even if it’s hosted elsewhere.
If you choose to migrate your website to a different host, we’ll fully support you through the process, ensuring all your content and data are safely transferred. However, some of the specialized features (like automated maintenance or enhanced local SEO support) will only be available while your site remains hosted with us.
Unfortunately, no. We maintain an approval process for free websites and currently serve optometrists in North America and Europe.
The free plan is intended for new optometry practices without an existing website. Often, we recommend new practices start with the free plan to address challenges such as:
- The web development process can be time-consuming for new clinics focusing on patient care.
- Instead of allocating initial marketing budgets solely to website development, we recommend starting with the free plan—allowing you to invest in strategies that grow patient bookings more effectively.
After more than 18 months of testing, our beta participants now see up to 300% ROI when combining our free site with paid add-on marketing services.
If you’re already established, we also offer a hosting-only plan with full management flexibility. Contact our team to learn more.
Optimizing your optometry website means improving its performance and speed so patients can easily book appointments and find information about your services. This might include streamlining the site’s code, compressing images of your clinic or products for faster loading, and using caching tools to make your pages more efficient. The goal is to ensure a smooth user experience — from viewing your eye care services to booking an exam online — with quick load times and easy navigation.
Maintenance, on the other hand, focuses on the ongoing tasks needed to keep your website healthy and secure. This includes updating your software, plugins, and theme, implementing security updates, and addressing any technical issues. Regular maintenance keeps your optometry website functioning at its best so you can focus on patient care rather than technical problems.
Our maintenance services are designed to enhance your optometry website’s performance and reliability. We routinely optimize your site by cleaning up unnecessary code, compressing visual elements, and refining functionality to reduce loading times — helping patients access your booking form or services without delay.
We also handle updates to your WordPress software, themes, and plugins to keep your site secure. Our team continuously monitors your website’s health, fixing any issues that might arise. This means your patients always have a seamless experience when booking appointments or browsing your services, while you focus on running your practice.
Core Web Vitals are key metrics from Google that measure your website’s loading speed, interactivity, and visual stability — all of which impact user experience and search rankings. A strong Core Web Vitals score helps your optometry practice’s website rank higher on Google, making it easier for local patients to find you when searching for “eye exams near me” or “optometrist in [Your City].”
Better scores lead to better patient experiences, stronger trust, and increased appointment bookings. On the other hand, neglecting these metrics could make your site feel slow or unreliable, reducing both traffic and leads.
Clear communication is essential to a successful project. During your website’s design and development, we use simple project management tools to keep you fully updated. Depending on your chosen package, you’ll work with a dedicated project manager who’ll ensure your website reflects your practice’s brand, services, and patient care philosophy.
Once your website is launched, you’ll receive a welcome email with your login details and support information. Should any issues arise, you can easily submit a support request, and our team will assist promptly. If you’ve chosen our pay-per-click (PPC) management add-on, you’ll also have ongoing bi-weekly meetings to review your campaigns and track new patient leads.
Your clinic’s website security is our priority. All our websites are hosted on secure CloudLinux servers protected by Imunify360 to guard against malware, hacking, and unauthorized access. We run daily scans to detect and fix vulnerabilities before they affect your site.
Additionally, our content delivery network (CDN) partner, QUIC.Cloud, provides advanced Layer-7 DDoS protection and ensures site reliability. Our infrastructure creates a safe and stable digital environment for your optometry practice — giving you and your patients peace of mind.
Yes! If you already have a website, we can migrate it to our platform seamlessly. We’ll transfer all your content, images, patient resources, and data, ensuring minimal downtime so your website continues serving your patients without interruption.
Absolutely. All our optometry website plans include automatic remote backups. Your data is safely stored off-site, allowing for quick restoration if unexpected issues occur. With our disaster recovery system, your clinic’s online presence stays reliable and secure — even in emergencies.
We closely monitor and apply the latest WordPress updates and security patches to ensure your optometry website remains protected. Updates are tested in a staging environment first to avoid live-site disruptions. Once confirmed to be safe, we update your live website.
Even our basic plans include full security monitoring and patch management — giving you confidence that your site is always safe and up to date while you focus on patient care.
No. Regular backups are part of every optometry website package. If you ever need to restore your site from a backup, we’ll handle it at no additional cost.
We implement a multi-layered approach to protect your optometry website from attacks. Our hosting environment includes firewalls and malware scanners, with proactive patching to close vulnerabilities quickly. Combined with CDN-based DDoS protection, this system ensures your site — and your patients’ sensitive data — stay safe and secure around the clock.
Yes! We offer SEO and PPC management services as add-ons for Optometrists’ website packages. Our SEO and PPC add-ons are designed to help your optometry practice increase its online visibility and attract more local patients. Having a professional website is just the starting point—your practice also needs to be found by people searching for eye exams, prescription glasses, and other vision care services.
Our SEO services focus on in-depth keyword research, content optimization, and high-quality link building to improve your organic search rankings on Google. This means your practice shows up when people search for terms like “eye doctor near me” or “optometrists in [your city].”
Since SEO can take a few months to show strong results, we often recommend adding PPC (Pay-Per-Click) campaigns to boost visibility immediately. Our SEO and PPC options work hand in hand to position your practice in front of potential patients actively seeking vision care. We continuously monitor and optimize campaigns to maximize your return on investment—leading to more appointment bookings and consistent practice growth.
Before starting on your optometry website, we take time to understand your practice, the services you offer (like eye exams, LASIK consultations, or pediatric vision care), and your local patient base. Based on this insight, we identify the best keywords patients use when searching for eye care services in your area.
Using tools such as SEMrush and Google Keyword Planner, we select targeted keywords that attract qualified visitors—those genuinely looking for optometry care. Once keywords are finalized, we craft your website copy with proven on-page SEO techniques. Our copywriters ensure your content reads naturally while strategically improving your visibility in local search results.
A well-optimized optometry website helps search engines and patients easily understand your services. We make sure that your title tags, meta descriptions, headings, and image alt tags all properly reflect what your practice offers.
We also structure your content to highlight key services such as comprehensive eye exams, contact lens fittings, eyeglass sales, and ocular disease management. This organization not only helps search engines but also makes your website simple to navigate for visitors. By implementing internal links, mobile-friendly layouts, and clear calls to action (like “Book an Eye Exam”), we create a patient-centric site that performs well in search while boosting appointments.
To make your optometry website stand out, we get to know your brand voice, your patient demographic, and the unique value your practice provides. Then, we build engaging, educational, and trustworthy content that establishes you as a go-to eye care professional in your community.
Our skilled writers and designers create informative blog posts (such as eye health tips or guidance on choosing glasses), service descriptions, and patient resource pages that look polished and are optimized for SEO. We ensure that every piece of content reflects the professionalism and care your patients expect—helping you build credibility and attract more visitors.
Yes! Local SEO is essential for any optometry practice. We create customized strategies to help your practice appear in local search results and Google Maps when patients search for nearby optometrists.
We manage your Google Business Profile, build accurate local citations (across Yelp, Healthgrades, Bing, etc.), and monitor your reviews—all of which boost your visibility locally. The goal is simple: increase foot traffic and online appointment requests by making sure potential patients in your area find your practice first.
As part of our SEO and PPC management, you’ll receive clear, regular progress reports. These show your website’s keyword rankings, organic traffic growth, new patient leads generated, and ad campaign performance.
For PPC, we share detailed metrics such as number of clicks, conversion rates (like booking requests or calls), cost per lead, and total ROI. Our team reviews these results with you, explains improvements, and continuously refines campaigns to ensure your marketing dollars are effectively turning into booked appointments.
We offer flexible SEO and PPC packages to suit optometry practices of all sizes—from solo optometrists to multi-location eye care centers.
Our SEO packages range from foundational optimization (great for newer practices) to comprehensive plans with content management, backlink building, and advanced technical SEO.
For PPC, pricing depends on your ad spend and campaign size. We help you determine a budget that effectively drives appointment bookings while maintaining a healthy ROI. All pricing is transparent, and our goal is to make sure every dollar spent helps you grow your patient base.
SEO results for optometry businesses typically become noticeable within 3–6 months, depending on your location, competition, and website foundation. More competitive urban areas may take longer, while smaller or suburban practices may see traction sooner.
SEO is a long-term investment—once your practice gains visibility, it continues to attract organic patients month after month. As your practice grows in authority through consistent SEO improvements, you’ll experience more stable rankings, higher traffic, and steady new patient inquiries.
We perform detailed market research on the eye care industry and patient search habits. By identifying common queries such as “optometrist near me,” “emergency eye exam,” or “contact lens fitting,” we craft ad campaigns that directly meet patient intent.
We customize ad copy to highlight your services, promotions, and unique selling points (for example, same-day appointments or specialized pediatric care). Each PPC campaign is fine-tuned for high relevance and lead conversion—helping drive immediate patient bookings and maximize your ad budget.
First, we define your ideal patient audience based on location, age, interests, and online behavior. Then, we create segmented ad groups focused on your key services—such as glasses, contact lenses, or diabetic eye exams.
We also implement remarketing strategies that show ads to individuals who visited your website but didn’t book an appointment. These reminders help convert interested visitors into actual patients.
Our team continually monitors campaign data to improve targeting and ad performance, ensuring your PPC ads reach the right people—those who need eye care services now.
When you’re ready to begin, select one of our website plans for optometrists and share as much information as possible about your practice. Once you’ve completed the form, one of our team members will reach out to learn more about your clinic, your patients, and your goals. We’ll then guide you through how our services can help you attract more patients and grow your practice online. Please note that our free website plan includes an evaluation process, and you’ll be responsible for providing your content unless you add our professional copywriting service.
Absolutely! All of our optometrist website plans allow you to easily manage and update your own website. You’ll be able to edit text, upload images, and keep your clinic’s information up to date without needing technical experience.
Our free website plan includes reliable hosting optimized for optometry websites, supporting up to 2,000 monthly visits at no additional cost. We handle the technical maintenance, so your site stays secure and fast while you focus on patient care. If you prefer to host elsewhere, you can do so after a one-time buyout fee. However, keep in mind that our performance and technical support are optimized for sites hosted on our servers.
Yes! Your staff can upload text, images, or updates at any time. Whether they want to share new eyewear collections, announce a new associate optometrist, or post clinic promotions, you’ll have full control. Collaboration is encouraged — your team can play an active role in keeping your site fresh and relevant. If you’d rather have our professionals manage this for you, we offer content management and copywriting add-ons to make it effortless.
Our free hosting plan supports up to 2,000 visits per month, perfect for local optometry clinics establishing or enhancing their online presence. This ensures your patients enjoy a fast and smooth browsing experience. When your site begins drawing more visitors — for example, from increased online bookings or local search growth — it’s easy to upgrade to a plan that can handle higher volumes. We’ll make sure your website continues to run seamlessly as your practice expands.
Yes! All of our optometrist websites are built with strong SEO foundations designed to help your clinic rank higher in local search results. From optimized coding to mobile performance, we include the core SEO essentials that help patients find your practice online. We also encourage you to add SEO-focused content about your services (eye exams, eyewear, contact lenses, etc.). Want deeper SEO support? Our add-on plans include keyword research and SEO strategies specific to the eye care industry, helping you reach more local patients searching for vision care.
A design hour refers to the time our professional designers dedicate to creating and customizing your website’s look and feel. During these hours, we focus on aligning your site with your clinic’s branding — from colors and imagery to layout and tone. Our free website plan includes four design hours to get you started. That’s enough for our team to craft a polished, professional site designed to instill trust and highlight your expertise. Need additional design refinement or special features? You can always add more design hours as needed.
If you select the free website plan, you’ll need to provide the text for your pages — for example, information about your optometry services, staff bios, and your approach to patient care. If you prefer, you can purchase our copywriting add-on, and we’ll craft professionally written website content tailored to your clinic — optimized for both patients and search engines.
Yes, for the free website plan you’ll need to supply the images you want displayed — such as photos of your clinic, team, and eyewear collection. This ensures your site authentically represents your practice. If you don’t have suitable images, we can assist with stock photography or professional photo recommendations for your clinic.
Of course! Every optometry practice is unique. We’ll be happy to provide a custom quote that matches your specific goals — whether you need advanced appointment integrations, additional design features, or premium hosting. Simply send us your project details, and our team will review your needs to create a transparent, tailored estimate. We’ll help ensure your investment maximizes your online visibility, strengthens your patient relationships, and reflects the professionalism of your eye care services.
Choosing our managed website hosting allows your optometry practice to focus on what matters most—providing exceptional eye care to your patients—without worrying about the technical details of running your website.
We offer over 500 ready-to-build website designs, including layouts tailored specifically for optometrists and eye clinics, along with four design hours to personalize your site with your logo, branding, and service details. This means you can launch a professional, patient-friendly website quickly and effortlessly, even if you have no technical background.
Your plan includes five domain email accounts to create a professional image for your practice communications and secure offsite backups to protect your data. Our managed hosting takes care of everything—security updates, server maintenance, and performance monitoring—so your website always runs smoothly, letting you focus entirely on patient care.
As your optometry practice grows and you attract more patients online, our hosting scales alongside you. If your website traffic exceeds 2,000 monthly visits, upgrading to a plan that accommodates more visitors is simple and seamless.
We’ll handle the transition behind the scenes, ensuring there’s no downtime or interruption to your appointment bookings or patient inquiries. You’ll also have access to add-on services such as SEO and content writing tailored for optometrists, to help you expand your reach and attract more new patients.
Whether you’re opening another location or adding new services like vision therapy or specialty lenses, we’re here to support your growth every step of the way.
Your patients’ trust is everything. That’s why we take website security seriously. Our platform uses enterprise-grade protection—including firewalls, intrusion detection, and regular updates—to safeguard your optometry website.
We also perform daily offsite backups to protect your data from accidental loss or system failure. With our managed hosting, you can be confident your patient information and business data are stored securely in compliance with best practices for online safety.
We constantly monitor and enhance our systems so your practice website stays safe and reliable—letting you focus on delivering excellent eye care.
Absolutely. If you already have an optometry website, we can migrate it to our platform for you. We’ll transfer all your existing content, images, appointment forms, and databases to ensure your new site looks and functions exactly as before—just faster and more secure.
We handle the entire migration process with minimal downtime, so your patients can continue booking appointments without interruption.
If your website traffic surpasses the 2,000 visits per month included in your free hosting plan, there’s no need to worry. We’ll reach out to notify you of the increased activity so you can decide whether to upgrade to a plan that accommodates your growing audience.
You can upgrade easily without losing functionality or access. And if you choose to stay on the free plan, additional charges only apply if your traffic consistently exceeds the limit. We want your optometry practice’s web presence to grow smoothly and sustainably.
Our data centers are located in North America and Europe. When setting up your hosting, we select the center closest to your optometry practice’s location. This ensures faster website load times and a better experience for your local patients booking eye exams or exploring your services online.
Of course. Every optometry practice is unique, and your website should reflect that. Whether you need more storage for patient education videos, bandwidth for heavy website traffic, or specific integrations like online booking or vision insurance forms, we can tailor a hosting plan that fits.
Our flexible hosting options scale with your practice’s growth—so as your patient base expands, your website can too.
Yes. If you already have a fully designed optometry website and only need reliable, secure hosting, we offer hosting-only options. These include robust uptime monitoring, daily backups, and premium security protection to keep your site performing smoothly.
Even with a hosting-only plan, you’ll still receive our full support and maintenance services—ensuring your online presence remains stable and secure.
Websites built under our free plan cannot be exported.
If you’re a monthly subscriber and have been on a paid plan for over a year, you can export your website files to another hosting provider. Yearly plan customers can export their sites at any time while continuing to have us manage their website externally upon request.
We believe in giving optometry practices both flexibility and convenience when it comes to website ownership.
Buyout fees depend on your site’s complexity and how much customization has been done. If you’re considering purchasing your optometry website outright, we’ll review your account, outline any associated costs transparently, and help you make an informed decision.
Our goal is to ensure you have complete control and confidence over your website and digital assets.
Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say
Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.
