Doubled patient inquiries, boosted Google visibility, and added $8,100 in monthly revenue within 6 months.
VP Dental experienced stagnant growth due to an outdated website, limited SEO impact, and a disconnect between web design and search engine optimization. Redefine Web unified both under one strategy — delivering a sleek, fast-loading website, complete SEO optimization, and Google Maps improvements — resulting in doubled monthly patients and $8,100 in new recurring revenue.
About VP Dental
VP Dental, led by Dr. Valerie Preston, has been serving patients for over 20 years with comprehensive dental and cosmetic services. Despite building a trusted reputation in her community, Dr. Preston struggled with digital marketing challenges that hindered consistent patient acquisition. She worked with multiple agencies in the past, splitting services between website management and SEO, which not only inflated costs but also diluted performance. With most new patients turning to search engines and online reviews, the need for a unified digital presence became critical.
The team at Redefine Web stepped in to reposition VP Dental’s digital identity, modernize its web experience, optimize search performance, and streamline integrations with essential patient tools. By aligning web design and SEO as a single, cohesive strategy, VP Dental transformed its patient acquisition process, doubled the number of new monthly patients, significantly improved search engine map rankings, and achieved measurable growth in monthly revenue.
The challenge
VP Dental’s online presence failed to reflect the professionalism of the practice. Their old website was outdated, slow to load, and lacked essential features such as online scheduling, live chat, and digital forms. Navigation was poor, visuals were limited, and users often left before making contact.
SEO was handled separately, creating fragmented execution, weak search rankings, and higher costs. Despite investing, Dr. Preston saw little return, especially in Google Maps, where most patients search for local dentists.
Their visibility dropped off sharply just a few miles outside the office, making it nearly impossible to attract high-value cosmetic patients from a wider area. To stay competitive, VP Dental needed a unified solution that paired modern web design with strong, results-driven SEO under one trusted partner.
Services Used:
The Solutions
Redefine Web delivered a complete digital transformation for VP Dental by redesigning the website, integrating WordPress for flexibility, and building everything around conversion optimization. The modern site focused on authentic visuals, patient-friendly navigation, and seamless integration with essential tools like scheduling, payment gateways, virtual consultations, and digital forms.
Simultaneously, we launched a highly targeted Google Maps SEO campaign to boost location-based visibility. By aligning on one unified strategy, Dr. Preston reduced costs, improved efficiency, and achieved measurable ROI.
Key steps included:
- A custom-designed website enhanced the modern industry image
- Optimized plugin usage improved load speeds and uptime
- Managed hosting ensured 100% uptime and performance boosts
- Modern, patient-centric website on WordPress
- Doubled monthly new patients with SEO-driven design
- Google Maps SEO delivering local visibility gains
- Seamless online booking, live chat, and form integration
- Improved site speed & hosting reliability for 100% uptime
- $8,100 in added monthly revenue from new patients
- Clear, unified management of website + SEO under one roof
STRENGTH IN NUMBERS
Business impact
By unifying VP Dental’s website design and SEO strategy into one streamlined approach, Redefine Web helped the practice double new patient acquisition, add over $8,000 in monthly recurring revenue, and dominate the competitive local dental search landscape. The modern site, combined with consistent Google Maps optimization, not only improved performance but created a scalable foundation for long-term practice growth.
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