700+ reviews, 280% more calls, and 3X visibility made this new practice a trusted local leader fast.
Delicate Dental launched a new practice and struggled with visibility in a competitive market. We built a review acquisition system, optimized online listings, and managed GMB reputation growth, resulting in 700+ reviews, a 280% increase in Google Maps calls, and 3x search impressions.
About Delicate Dental Group
Delicate Dental Group, led by Dr. Monica Ponce, opened as a scratch practice in 2020 with over 27 years of dentistry experience but zero digital footprint. Operating in a highly competitive region where online reviews and search visibility strongly influence patient decisions, Delicate Dental faced the dual challenge of building brand trust while attracting new patients quickly. With consumer behavior showing that 90% of patients read reviews before booking and more than half relying on Google Maps as their primary decision tool, Delicate Dental needed to establish credibility and awareness from day one. Redefine Web built a scalable reputation management system, optimized their online listings across directories, and ensured consistent review acquisition on Google. The result: within the first 45 days, they gathered over 145 reviews, crossed 700+ total reviews within months, and positioned themselves as one of the region’s top-reviewed practices.
The challenge
When Delicate Dental launched, they had no online presence. Even with Dr. Ponce’s decades of experience, the lack of reviews created a trust gap, especially since nearby practices already had hundreds of established reviews. This made it hard for new patients to feel confident choosing her office.
Google reviews are one of the most influential factors in patient decisions. Both the number and the freshness of reviews impact credibility. Without a steady stream of new feedback, Delicate Dental risked low visibility and being overlooked in search results and on Google Maps.
Another challenge arose from outdated citations and directory listings associated with Dr. Ponce’s former practice. Inconsistent information can harm SEO rankings and make it more challenging to appear in local searches.
Lastly, gathering reviews consistently is difficult for dental teams to manage on their own. Enthusiasm usually fades without automation. Dr. Ponce recognized the need for a reliable, systematic approach to reviews and reputation management to compete and grow her practice.
Services Used:
The Solutions
Redefine Web implemented a streamlined reputation management strategy for Delicate Dental. By introducing automation, goal-setting, and directory clean-up, we ensured their reputation consistently grew, and their online footprint expanded.
Key Actions Taken:
- Set up automated text messages to send patients review requests immediately after appointments
- Guided staff on incentivizing conversations around reviews with patients
- Implemented tracking tools like Goal Charts and in-office Social Signs for accountability
- Cleaned and optimized citations across numerous medical directories and review sites
- Updated and centralized inaccurate NAP (Name, Address, Phone number) listings for search consistency
- Modern, automated review acquisition system
- 700+ reviews built in months
- 280% increase in phone calls from Google Maps
- 3X growth in Google Maps impressions
- Optimized directories and medical listings for SEO visibility
- Consistent staff engagement with incentive-driven review culture
- Expanded digital presence solidifying trust and authority
STRENGTH IN NUMBERS
Business impact
By building a repeatable, automated reputation system and optimizing online listings, Delicate Dental transformed from an invisible scratch practice to one of the most visible dental brands in their market. Hundreds of consistent 5-star Google reviews boosted trust, increased map visibility, and directly generated patient calls, supporting long-term growth and success.
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