Boosted conversions 11%, cut costs to $31 per lead, and grew sales with $650K in optimized ad spend with custom strategies.
Boogie Board, a pioneer in reusable writing tablets, faced challenges with low engagement and rising costs in its Google Ads campaigns. By redesigning targeting, building optimized landing pages, integrating LinkedIn, and implementing automated follow-ups, we increased conversions, improved ROI, and managed $ 650,000 in ad spend to deliver sustainable growth.
About Boogie Board
Boogie Board, creator of the first reusable writing tablet in 2009, pioneered sustainable digital writing with liquid crystal technology, reducing paper use while fostering creativity. Expanding into kids’ educational toys and stylish stationery, the brand sold millions of units in 40+ countries, setting a standard for eco-friendly writing. However, their digital reach lagged due to weak Google Ads targeting, poor landing pages, and minimal customer follow-up. Redefine Web revamped its digital strategy, sharpening messaging, boosting visibility, and driving measurable growth through data-driven optimization.
The challenge
Boogie Board partnered with Redefine Web to tackle challenges in scaling paid media despite having a strong product and customer base. Their Google Ads lacked precise targeting, resulting in wasted spend and limited visibility among audiences seeking reusable writing tools.
Conversion rates suffered due to unoptimized landing pages that failed to showcase product benefits or create a smooth buying experience. Campaigns struggled to attract and convert high-intent traffic effectively.
They also lacked a nurturing system, missing opportunities to drive repeat purchases and build loyalty after initial sales. Without tools like automated follow-ups, lifetime customer value remained low.
Finally, the absence of A/B testing, ongoing refinements, and expansion into new ad platforms limited growth. Together, these issues resulted in inefficient spending and missed revenue potential.
Services Used:
The Solutions
To solve these challenges, Redefine Web developed a multi-faceted approach focused on optimization, automation, and sustained engagement. We started with robust keyword research to identify intent-driven opportunities and built highly targeted Google Ads campaigns, complemented by LinkedIn ads to extend reach to professional audiences. Alongside tailored ad creatives, we designed optimized landing pages to simplify the shopping journey and position Boogie Board’s benefits clearly. Lead magnets showcasing sustainability and creativity were developed to capture engaged prospects.
To maximize ROI, automated email follow-ups and retargeting campaigns were implemented, fostering repeat purchases and customer retention while building long-term relationships. Campaigns were continuously tested and refined to enhance performance and efficiency.
Key steps included:
- Enhanced keyword targeting for intent-driven traffic
- Targeted Google & LinkedIn ads to broaden reach
- Product-focused lead magnets to boost engagement
- Optimized landing pages for seamless conversions
- Automated customer follow-ups for repeat sales
- Continuous performance refinement for long-term ROI growth
- Enhanced keyword targeting
- Targeted Google & LinkedIn ads
- Product-focused lead magnets
- Optimized landing pages
- Automated customer follow-ups
- Continuous campaign refinement
- Performance Max campaigns
STRENGTH IN NUMBERS
Business impact
By refining ad targeting, designing user-focused landing pages, and implementing automated follow-ups, we achieved consistent growth for Boogie Board. The campaigns generated higher-quality traffic, increased conversion rates, reduced wasted spend, and achieved a positive ROI, all while managing over $650,000 in advertising budgets. This holistic approach not only increased sales but also enhanced long-term customer engagement.
Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say
Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.
Book a Free Strategy Call to Accelerate Your Growth
Schedule your obligation free strategy session with our experts designed to maximize your business results. Whether you’re looking for a done-for-you plan or prefer a hands-on approach, let’s fast-track a path to achieving your goals today.
Get your free audit
Awarded Marketing Agency
169 Madison Ave STE 2760 New York, NY 10016
