250% boost in ski bookings and 107% higher ROAS achieved through optimized multilingual campaigns.
Mount Vacation experienced low online visibility and poor Google Ads ROI despite having strong offline expertise. By revamping their advertising approach with multilingual campaigns, precise targeting, optimized bids, and automated reporting, we boosted bookings by 250% and significantly improved ad spend returns.
About Mount Vacation
Mount Vacation is a leading European ski travel agency with over 15 years of expertise, offering the broadest range of ski destinations, hotels, apartments, and chalets. Serving nearly 70,000 customers last year, they stand out by combining advanced online booking tools with personalized consultant support from experienced skiers. Customers benefit from tailor-made packages, flexible payments, and the choice of easy online booking or direct guidance. Their multilingual team provides expert advice, destination insights, ski maps, and real-time resources for a seamless experience. Partnering with Redefine Web, they optimized marketing channels, boosting visibility and positioning themselves as Europe’s premier ski holiday provider.
The challenge
Mount Vacation approached Redefine Web with major struggles in its paid advertising. Despite having a strong offline reputation and a vast destination network, their Google Ads campaigns generated low traffic and poor conversions. Inefficient budget use and weak bidding strategies drained spending without ROI.
The European ski holiday market was highly competitive, driving up CPCs. Mount Vacation’s ads lacked targeted messaging for different customer types and didn’t utilize multilingual targeting, resulting in a missed international reach.
Additionally, ads weren’t aligned with booking experiences. Landing pages weren’t optimized, and there was little remarketing to re-engage leads. This disconnect meant their strong brand offline was not reflected online, leaving them vulnerable to competitors with sharper digital strategies.
Services Used:
The Solutions
To help Mount Vacation harness the full potential of Google Ads, Redefine Web implemented a comprehensive solution designed to maximize visibility, streamline budgets, and improve conversions. We structured multilingual campaigns targeting key European markets, ensuring local customers found relevant messaging in their language. With tailored ad copy highlighting unique packages, flexible payment options, and travel convenience, campaigns resonated with both families and solo adventurers.
Key steps included:
- A custom-designed ad strategy to highlight Mount Vacation’s unique ski packages
- Multilingual ad campaigns that attracted international ski enthusiasts
- Promotion of flexible payment options for families and groups
- Ongoing bid adjustments and ad optimization to conserve budget spend
- Optimized landing pages for fast, user-friendly conversion experiences
- Automated follow-ups to re-engage potential customers
- Detailed performance reporting to guide continuous improvements
- Highly targeted multilingual Google Ads campaigns
- Optimized landing pages boosting conversion rates
- Strategic bid management for efficient ad spend
- Consistent ad performance monitoring & automation
- Clear, ROI-driven reporting
- Conversion-focused ad copy targeting skiers’ preferences
- Increased brand visibility in a highly competitive market
STRENGTH IN NUMBERS
Business impact
By implementing tailored, multilingual Google Ads campaigns, combined with ongoing optimization, Mount Vacation significantly improved online visibility and drove a notable increase in booking performance. Our strategies delivered a 250% growth in conversions, over 107% improvement in ROAS, and stronger budget efficiency, reinforcing their position as Europe’s go-to ski holiday provider.
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